In today’s highly digitized world, nothing of value can be achieved without the use of one or the other form of communication technology. This is especially true in the case of new startup companies.
Today all the successful companies are allocating the elephant share of their budget toward the digital portfolio. Without proper and adequate exposure through different means of advertising a product however great it may be can succeed.
This is not just because they want to be on the bandwagon of the digital world, but because this is what it takes to run a well-established business. Today, everything is about marketing, be it service or products. It is all about selling and buying.
So, what is a better method of acquiring more sellers or attracting more buyers than getting adequate exposure?
Earlier there was only the tv and Facebook that serves as a medium of social media advertising, but now with the advent of Instagram, the scope of social media marketing has widened a great deal.
This is what digital marketing and advertising are all about. Without this, no company can hope to grow. Today, the world’s dependency on digital technology is immense. Among the digital platforms that are available Instagram is becoming one of the biggest influencers in terms of digital marketing.
So let us try to find out why it has gained so much popularity and how we can use it to get the most out of it. If we just follow the traditional method of developing our Instagram account, even after 10 years it can not cross the 500 marks. There are many tools we need to employ to make our account profitable. Using these methods, we can easily get more than a thousand followers in weeks.
Instagram has become one of the most crucial platforms outperforming even Facebook which as we all know it comes from. The daily Instagram user has outnumbered Facebook users. This is mainly because Instagram gives its users a more personal experience. Users can post photos, comments, videos, etc on their Instagram pages.
This platform also provides a more flexible user interface that can be easily turned into a marketing tool. Especially with the advancement of social media marketing, the benefits of having a strong social media presence are so big. It can be pointed out that a company’s growth depends mostly on the strength of its social media platform.
So, how can you turn your Instagram account into a social media marketing network? Here are the top six hacks you can perform to maximize your startup business by using Instagram.
The more followers you have the bigger the market you can dominate. So, the first move should be to get as many friends as you can and branch out from there. Followers can also be acquired by creating and posting great media. Instagram has a user base that is more than 400 million! That’s a huge market for your products.
Try to find the ideal taste of your audience and entice them with your tailored products so that they get attracted to your site and help grow your market. Study and research other successful Instagram accounts, look for what kind of products they marked and the kind of audience they have. Chalk out the taste of your audience and target them. It is just so much you can do to increase your followers.
They play a crucial role in the Instagram ecosystem. Hashtag sure seems like a little annoying thing that means nothing. But in reality, these little things are instrumental in exposing your account to millions of other users.
Instagram allows a maximum of thirty hashtags per post but most of the time ten or eleven hashtags are sufficient. Just do your math and hashtag as much as you need to keep in mind that this is how you grow your Instagram account.
Like in every other work in life, Instagram also works on consistency. To attract and hold your followers and fans, you must update your post now and again. Not only should you post regularly you also need to go to other people’s accounts and like, comment and follow them. This is another great way of increasing your fan base.
This method of acquisition is sometimes known as ‘Steal Followers‘ because what you do is go to other people’s accounts and take their followers for yourself. So, point three is to post more attractive posts every day and to like to follow, and comment on others’ posts to get them to follow you back.
It is a habit of many people to waste too much time on multimedia content. Look around and try to share as much as possible all the great products in your feed to gain more exposure.
This is another great hack to work on your Instagram account. It can be just as simple as asking them to like your post, double-tap, or tag a friend. You get what you asked, if it doesn’t work that’s ok, but there is no loss in asking. If anything, it can at least give you some quality engagement with your followers.
Another fun way of keeping your fan engaged is by asking them to subscribe to your email list or buy your products. Ask them to enter your contest, yes, running a contest is a great way to grow your Instagram business.
There are many games or contests you can have, just make sure that they are all directed toward your Instagram business. You can achieve this by making the entry to the contest as simple as following your account, liking a post, tagging a friend, etc.
Well, this means that whatever you post on your Instagram page must be accompanied by well-defined and beautifully described lines. In other words, it means that captioning your products is one of the most influential tools you can employ to attract your potential customer.
The caption should be short and expressive to capture the essence of the products as well as that of the follower. What can bring more shares and thereby more followers through exposure?
A cute little story around cute little pics does wonder in that regard. So try to get more engagement from your fans by creating posts that would inspire them to share and tag more friends on your post.
Remember a picture can tell a lot more than words ever can. Whenever we open our Instagram, we are greeted by cute little kittens or adorable puppies or some delicious cake, etc. Always take your best shot when clicking pictures and upload only the best because quality matters a lot when it comes to product promotion.
The most important factor in determining whether your Instagram account business will be successful lies in the way you complete your profile. Branding your Instagram profile goes a long way in making it popular or throwing it in the dustbin. The right branding is required to gain worthy followers.
Cover photos, bio, profile photo, all these speak volumes about the kind of brand you bring. It is not always enough to struggle alone so, don’t hesitate to take the help of some paid booster as well. Instagram is a very competitive place for startups and brands, so using the right booster will do wonders for your product.
Instagram provides different types of paid ads like stories ads, likes/post booster ads, video ads, etc. Judicious use of these ads will help in maximizing followers and upping social media marketing.
Instagram which was initially launched as a photo-sharing app has now become one of the largest social media platforms. It not only serves as an ideal social media sharing site but today most businesses are engaging it for advertising and marketing their products. It is apparent from the above-mentioned points that there is so much you can do to make your Instagram accounts and out.To be successful on Instagram, there are some basic steps you need to follow like planning out a strategy on how to present your products. You just cannot post some random photos and videos and hope that people would rush in to like and comment on them. Also, as stated above, using appropriate hashtags plays a vital role in acquiring new followers.Look around, some startups sprang up out of nowhere and make it huge in no time. These are made possible by a well-planned and timely implementation of a social media marketing strategy. At times you also see giant companies crush and fall like nothing and now you know how it happens, yes social media weakness.So, be it a small or big company, a startup brand, or a well-established one, without the help of a social media handle like Instagram, the success will be very limited. So develop your skill from these short write ups and walk in success.
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